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Tellusalittlebitaboutyourself.WhenwasMABYfoundedHowdidyougetstartedinthisindustryWhatinspiredyoutocreateMABYTellushowyoucameupwiththenameMABYMABYspecializesindenimwearespeciallyjeans.TellushowyoukeepsomethinglikethatfreshfromseasontoseasonDoyoufollowtrendsWhatdoyouthinkwillbethenexttrendWhatmakesMABYspecialfromotherdenimbrandsWhatinspiresyoutodesignWhendesigningdoyouhaveacertainwomaninmindWherecanwefindMABYjeansWhoisyourfavoritedesignerandwhyWhatarethreeitemsyoumusthaveforthefallandwhyWhatisthefutureforMabyYoucanstaytunedformoreupdatesandinfobyvisitingMABYatwww.facebook.commabyusaoratmabyusa.comMeIamjustagirlwhowantstodomorelovemorelearnmorelivemoreandofcourselaughmore.Iaminspiredbysuccessfulstoriesencouragedbyextraordinaryfeatsofordinarypeopleandamfueledbysuccessthroughstrife.Iamprofessionallyaco-ownerofacoupleoftechnologycompanieswithmyhusbandChesleyChoudhury.ByqualificationsIamaresearchchemistspeak7languagesthatsjustbecauseIliketotalkandwasafinalistattheMs.IndiaMsUniversePageantinmyotherlifeLOLWhenIthinkofmylifeandmyobjectivestodayIfeellikeImeverywoman.Iamawifemotherdaughtersisterfriendandanentrepreneurinthemaking.Iamaproductofmybeliefbothinmyselfandothers.MABYwasconceivedinMarch2009asanodetomygrandmotherCoomiMammaandtheconceptturnedintoinceptionandthenproductioninthesameyear.OurfirstpublicshowingforMABYwasinJanuary2010.IguessthisiswhenIstartedonthissideofthefashionbusiness.Myaffairwithfashionhascertainlybeenalong-standingoneoverthelast3decades.HmmmThisisahappyandasadtopicforme.CreationofMABYwasinmemoryofmygrandmotherwhohasalwaysbeenmyrock.ShewasthepersonIcouldalwaysgotonomatterwhatMABYwasactuallysomethingthatsheaspiredformetohave.Shealwayswantedmetodosomethingwithinthefashionindustry.ThismaybereallyfunnybutIactuallycameupwiththeMABYpunintendedwiththethoughtthatmyconceptandfashioncreationsaresouniquethatthereareboundtobesomepeoplewhoabsolutelylovewhatIdoandotherswhomaynotbereadyforityet.HencethethoughtforthenamewasMABYyoullLOVEit...MABYyouwont.IliketothinkthatMABYspecializesintimelesspiecesandjeansarejustthebeginning.Webelievethatclassicsarealwaysfreshandthatrealstylenevergoesoutofseason.Ibelievethatinnovationoftheclassicstylesandshapesisandwillbethekeytoourcollections.Ifancytrendsbutdontnecessarilyfollowthem.Fashionisonafasttrackandwillofferfuturisticinnovations.ThepiecesthatIfeelwillalwaysserveaskeyelementsforagreatwardrobeareagreatsummerdressinacoloryouloveblacktrousersaclassicwhiteshirtandofcourseapairofgreatfittingjeansJeansareatimelessandseasonlesswardrobestaplethatishumbleandindispensableatthesametime.FitFitFitLikethesalespeoplesayIfyoutryitonyouwillbuyitMABYjeanshaveaspecialblendofdenimallowingamultiwaystretchfitthatactuallyenvelopesthebodyofthewomanwearingit.Thisalmostpainted-onyetcomfortablefitthatstillallowsawomantomoveisdefinitelyoursignature.BesidesthefitwhatyoubuywhenyoupurchaseapairofMABYjeansisapieceofart.Thedesignsarehand-drawnandeachoftheglassbeadsarehand-sewnandhand-knottedbyartisanswhohavepracticedthisdyingtradeforgenerations.InthisworldofinstantgratificationandinstantfashionIwantedtopromotetheluxuryofleisureandstylethatisuniqueandfeelscustommadeandspecial.Myinspirationsaremostlyderivedfromnature.Naturecannurtureusinspireusandhealus.IamalsoinspiredbyconfidentwomenwhoareuniqueandwhohelpmevisualizethespecialdesignsIcreate.YesWhenIdesignIoftencreatefortheconfidentwomanwhoisacontradictionawomanwhoisstrongyetgentleconfidentbutcautiousandcurrentyetelegantlystylish.MywomanwearsanensembletightenoughtoshowshesawomanandlooseenoughtoshowshesaladyaslegendarycostumedesignerEdithHeadoncesaid.Thatwomanisnotoneperson.MyMABYwomanissomeonewhohasclassandconfidenceallatonce.MABYJeansarecurrentlycarriedatTootsiesRiverOaksandcanbeseenbycallingforaprivateappointmentthroughMABYUSAdirectat832.788.0630oronlineatmabyusa.com.Choosingafavoritedesignerishardforme.IloveKarlLagerfeldforChanelandhiseleganceasmuchasIlovethelateAlexanderMcQueenforhisover-the-topmagnificentlytheatricalcreations.IlovethehouseofLanvinandMarchesafortheireveninglooksasmuchasIloveRalphLaurenforhiswearabilityandChloeforitssimplicity.IlovecoutureandIrespectthedesignersfortheirvisionandtheirabilitytoproducevariationsoftheircoutureconceptsforthemassmarket.ForthisfallIseeaninfusionofcolorwiththefallspectrum.Iamlovingauburnwitholivesandredswithnudesandbrownstocontinuethetrendofcolorblocking.Ithinkwewillalsoseeaninfusionofsoftercolorsbeingpairedwithclassicslikebrowntweedsandnavycoats.Mytopthreepicksforfallwouldbeawell-fittingpairofwidelegtrousersagreattrenchandofcoursesomewell-heeledbootsIrecommendchoosingcolorsthatareinspiredbynaturethechangingcolorsoffall.MywishforMABYistobeappreciatedforthequalityandnotthequantityofproductsdeveloped.MABYisacompanythatisshapedbytheconsumerthatindulgesinourproducts.Ourfutureisexcitingwithaplanformoreuniquewomenswearkidsclosetandsomeawesomenewaccessories.Wearealsodiscoveringtheneedforinnovativeyetutilitarianmenswear.MABYJeansSeptember2011AStyleStapleforEveryWomanby6FASHIONVIETHOANGTanazChoudhuryisaresearchchemistbytraining.ShewasalsoafinalistattheMs.India-Ms.Universepageantin1993.WithinthiscontextitisnotsurprisingthatsheisthefounderofherownclothingdesignhouseMABY.Hersignaturejeansdrawuponclassicandcontemporaryinfluences.Thedenimfabricimpartsatraditionalappearancebutismadeofmaterialthatstretchesmulti-directionallyprovidingforacomfortableskin-tightfiteachpieceisadornedwithagenerousnumberofhandsewnandhandknottedbeadsthatglistenwithtimelesselegance.ThefusionofclassicdesignandthecomfortablelookandfeelofdenimmatchesChoudurysvisionoftodayswomenwhomustbalancesoftnessandstrengthtomeetthechallengesthatariseintheirdailylives.DesignerTanazChoudhuryJeansareatimelessandseasonlesswardrobestaplethatishumbleandindispensableatthesametime.