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FASHIONFittingMenofShorterStatureinStyleJaydenLamHowdidyougetintothisindustryHasfashionalwaysbeenapartofyourlifeEvenasakidIwasalwaysintoclothes.EventhoughmyfamilydidnthavealotofmoneyIalwayswantedtolookthebestIcouldwithwhatIhad.ThisledtoanapprenticeshipwithatailorinVietnamwhereIlearnedhowtocutandsewandlearnedthetechniquesIstillusetoday.WhenIwasincollegeinHoustonIhadtoworkdifferentjobstohelpsupportmyfamilysofashionandtailoringtookabackseat.StillIwasabletobuyanindustrialsewingmachinethatIkeptinourkitchentosewclothesatnightafterworkingandgoingtoschoolallday.EventhoughIgraduatedwithadegreeinnanceandbecameanaccountantIsoonrealizedthatthatwasntforme.SoIstartedmakingcustomclothesforpeopleagainandhavebeeninfashioneversince.WhatinspiredyoutostarttheJadenLamlineIm56andslenderandIvealwayshadtroublendingclothesthattproperly.Off-the-racksmallsorextra-smallstmorelikemediums.IfIboughtpantstheinseamsorrisesweretoolongthepocketstoodeepandthewaistlinetoowide.IfIboughtshirtstheshoulderswereoversizedthesleevesweretoolongandtherewasjusttoomuchfabricformyframe.Alterationshereandtherecouldxsomeofthestuffbutitcouldntchangetheproportions.ThatswhyIstartedJadenLamaclothinglineformen59andunder.TherearealotofpeoplelikemeparticularlyintheAsiancommunitywhoreallyloveclothesbuthavetocompromisestylefortortforstyle.WithJadenLamtheycanhaveboth.Inoticedthatyourlineisverysimpleevery-daywear.DoyouthinkthatyouwillexpandonyourcollectionIwantedtostartourcollectionwithitemsthateverymanneedsandbuildfromthere.Whatsdifferentabouttheseclothesfromotherlinesistheproportionatetandtheattentiontodetail.Shirtshavejusttherightamountofmaterialtoatterandtsmallerframes.Eventhesizeandplacementofourshirtpocketsonthechestwerecarefullydesignedtobeinproportion.Pantssweatersandsportjacketsarecutandsizedtotwellinalltherightplaces.Wewillberollingoutseasonalcollectionsthatwillbringinmorecolorsanddesignsbutyoucanalwayscountonthefactthatourclotheswillhavecleanelegantlinesandsilhouettesthatelongateandcreateasenseofbalance.Whatisyourbiggestchallengeasadesignerformenunder59PeopletoldmeYoucantsellclothestoSHORTpeople.HowwouldyoumarketitNoonewantstobetoldhesshortHowwouldyoumaketheclothesYouknowafteralleverythingissetupforstandardsizing.Youwouldbeghtinganuphillbattle.Anditstruewehadtondtherightpeopletoworkwithwhocouldre-imaginesizingandunderstandournewspecicationsandnotjustdostandardstuff.Thatwasoneofthebiggestchallenges.Fitmodelsformostdesignersaregenerallybetween511-62tintoa40-42regularjacketandhaveawaistsizebetween32and34.Thisisthedesignerssizemedium.Thecloseryouaretothesemeasurementsthegreaterthechanceyoullgetagoodtthefurtherawaythelesslikely.Ourtmodelmewas56witha28inchwaist.Thisisoursize2.Sopeoplebetween53and59willndthatourclotheswilltthembetterbecausetheyareinbetterproportiontotheirbodies.Theotherbigchallengeistogetmentounderstandwhatconstitutesagoodt.Manymenofallheightsandsizesdontunderstandit.Mostwearoversizeclothing.Wehavetochangethat.Lastlywehavetostoppeoplefromthinkingshortisadirtyword.Itsnot.InfacttheaverageheightintheU.S.isabout58.Peopledontwanttobedenedbyhowtallorshorttheyarebutratherhowgoodtheylookandfeel.Whenyoulookgoodandfeelgoodyoufeelcondentandyoucandoanything.Thatswhatourbrandisaboutnotonlylookinggoodbutfeelinggoodandpeoplearentshortlifeisshortsodontcompromiseorbemadetocompromise.Nobodycareswhatsizeyourewearingorhowtallyouareifyoulookgoodcarryyourselfwithcondenceanddogoodthingsforpeople.Wehopewecanbringthismessagetothecommunitywhichgoeswaybeyondclothes.HowareyourclothescurrentlysoldWelaunchedJadenLamasane-commercesiteatjadenlam.com.Fromthecomfortofhomepeoplecanbuyshirtspantsandsweatersandwillsoonbeablebuyblazersandouterwearaswell.Alsowerelisteningtoourcustomers.Wearebuildingtheseclothesforthemandweareeagertogettheirfeedbackandrenedesignsandstylesbasedonwhatwehear.WhoaresomeofyourfavoritedesignersOfcourseDolceandGabbana.IalsoreallyloveJilSanderRafSimonsandKeanEtro.Thesedesignersreallyknowhowtocombinecolorsandstyles.Theresalwaysatwistorasurpriseintheirdesigns.Theirdesignsstandout.UnfortunatelyIcantwearalotoftheirclothesbecausetheyoftendonthavemysizeTellusaboutyourupcomingcollection.Imworkingonourspringfallcollectionrightnow.IthinkpeopleespeciallyintheAsiancommunityaregoingtoloveit.WereaddingmorecolorsandprintsandgivingtheclothesamoreEast-meets-Westsensibility.Weareaddingshirtsinpinksandbluesinlight-weightfabricsforspringandsummer.NowthatwehavetheessentialsavailabletoourcustomersIwanttofocusongivingthemgreatshirtsthatcanbewornforbusinessattireoracasualnightoutinthewarmweather.ArethereanytrendsweshouldkeepinmindYesmenaregoingtobecomemoreknowledgeableabouttandnotbuyashirtorothergarmentjustbecauseitlooksgood.Nomatterwhodesigneditastylishshirtwillbeveryunatteringifitdoesnttright.AlsoIthinkcustomerswillbewillingtopaymoreforclothesthatdeliverbothtandstyle.Iforonewouldratherhaveonegreatttingshirtthantenbadones.Usuallythatalsoendsupbeingcheaper.Whatarethreeitemsamanmusthaveforthesummerandwhy1.Greatpairofshortsthatisnottoolong.2.Lightcoloredttedshirtinwhiteorbluethatisgoodforworkorplay.3.Sunglassesbecausetheycancompletethelook.WhatisthefuturefortheJadenLamlineWeseegreatthingscoming.Wehopetobecomealifestylebrandthatrepresentsmorethanclothes.Itrepresentsanewmindsetofnotcompromisingseizingopportunityandlivinglifetothefullest...becauselifeisshortJadenLamgrewupinDaNangVietnamandimmigratedtoHoustonin1990whenhewasnineteenyearsold.HeattendedHoustonCommunityCollegeandgraduatedfromtheUniversityofHouston.ThreeyearsagoJadengrewwearyofnotbeingabletondoff-the-rackclothingtailoredtothis56frameandsurmisedthathewasnotalone.InresponsehelaunchedJadenLamtodesignclothingthatmeetstheneedsofthisniche.Hisdesignsarespeciallysizedproportionedandstyledformenofhissizemenwhoarenotwillingtocompromisetforstyle.Nomatterwhodesigneditastylishshirtwillbeveryunatteringiitdoesntftright.byVIETHOANGDesignerJadenLamFormoreinformationvisitjadenlam.comMay20136YellowMagazine